So I have gotten several questions in the past about how to be successful on Influenster and whether or not it is worth it to join the site. Influenster is essentially an online service that connects larger brands who want to advertise their product with “Influensters”– a glorified name for consumers who are willing to share their thoughts about products online. This exists on a wen and app-based platform that also allows users to share reviews and answer questions about items; however, at its heart Influenster is a brand advertising agency. Companies know that this method works because word of mouth is hugely important in purchasing decisions, and also because of the rise of “micro-influencers”. This link and this article do an excellent job of explaining what a micro-influencer is and why companies are able to utilize them for effective marketing (in case you are curious.
But alas, you didn’t come here for an analysis of marketing strategies, you came to find out how to get Influenster to send you products! I don’t have a huge following of people on Instagram or Twitter, and only a handful of people read this blog…but I have been a member for less than a year and still managed to be “chosen” to participate in these campaigns:
[Marc Jacobs, Bite, Hourglass, as well as others including YSL perfumes, L’Oreal Shampoo and Conditioner, and one of their mixed voxboxes (I have probably forgotten a few here).]
Read on to learn my general strategy at being chosen for a campaign:
- Complete all of your snaps
- Snaps are series of questions about you and the products that you prefer. They use these answers to determine who gets what campaign survey invitations. If you haven’t completed these, you probably won’t even show up on the list of users to be considered. The first time you fill them out it can be quite tedious, but after you finish the first bunch they will only launch new ones on occasion.
- Connect all of your social media accounts
- This is super important! Influenster will only send out Voxboxes (what they call the packages of product that they send out) to users who will theoretically share reviews on their products across social media. If no one will see your posts, than it isn’t a good investment for them. I have noticed a slight increase in the number and prestige of the boxes I get based on how many followers on Instagram that I have. However, because I had my Facebook, Twitter, etc. connected from the very beginning, I still received a few boxes when I only had a couple hundred followers.
- Earn a few of the easier badges (like the monthly ones, or badges for reviewers)
- I haven’t directly correlated this to how many boxes I receive…However, it is important that you maintain some degree of activity on your account so that Influenster knows that you are still a regular member. You can do this by completing reviews of products you haven’t been sent by them (ones you already have at home), participating in Virtual Voxboxes (where they don’t actually send you a product), or by participating in the seasonal or monthly campaigns (typically pretty easy ones).
- If you get a voxbox survey, complete it immediately
- This is one of the biggest correlates that I have found to actually getting a box. They will email you a survey for a specific boxbox and ask you specific questions to see if you are in the right consumer demographic for the product. From there, if you are a good match, they will ask for your shipping information. However, if you wait to long, even if you were a good match, they will run out of samples and you won’t make the box.
- Always complete the minimum requirements for your voxbox
- This is pretty critical! With each voxbox that you get, there is a mandatory survey at the end of the campaign that is mostly multiple choice and asks your honest opinion about the product. If you don’t fill this out, you will be “blacklisted” from future campaigns. Also, when you get your voxbox make sure to open the “badge” page for the product on your profile. It will show if any of the badge activities are mandatory–if they are, make sure that you do them! The rest of the badge activities are technically optional, though completing them may help you raise your likelihood of receiving future boxes.
While all of this seems like a lot of work, I probably spend less than an hour of time completing the requirements for each voxbox that I receive. So after the initial set up, it definitely isn’t a major time suck at all. Influenster is also a great opportunity for smaller bloggers to receive new products to review before they release. This drives traffic to your page– be it instagram, a blog, or a Youtube page, because many consumers like to research reviews on new releases before purchasing.
Like many things out there, you will get what you put in to it. There are always other ways to earn Voxboxes– like by winning Twitter or Instagram “parties,” or Facebook/Youtube giveaways. However, if you follow these steps you should be pretty confident that you will be accepted to a campaign before long.
Let me know if you have any questions about Influenster!
Thinking about joining? If you use my sign-up link here, I get some extra “points” and it doesn’t cost you anything. Not into that? You can find the home page and sign up button by going to Influenster.com