So I have gotten several questions in the past about how to be successful on Influenster and whether or not it is worth it to join the site. Influenster is essentially an online service that connects larger brands who want to advertise their product with “Influensters”– a glorified name for consumers who are willing to share their thoughts about products online. This exists on a wen and app-based platform that also allows users to share reviews and answer questions about items; however, at its heart Influenster is a brand advertising agency. Companies know that this method works because word of mouth is hugely important in purchasing decisions, and also because of the rise of “micro-influencers”. This link and this article do an excellent job of explaining what a micro-influencer is and why companies are able to utilize them for effective marketing (in case you are curious.
But alas, you didn’t come here for an analysis of marketing strategies, you came to find out how to get Influenster to send you products! I don’t have a huge following of people on Instagram or Twitter, and only a handful of people read this blog…but I have been a member for less than a year and still managed to be “chosen” to participate in these campaigns:
[Marc Jacobs, Bite, Hourglass, as well as others including YSL perfumes, L’Oreal Shampoo and Conditioner, and one of their mixed voxboxes (I have probably forgotten a few here).]
Read on to learn my general strategy at being chosen for a campaign: